Have More Time To Expand Your Business
With Offline Website Promotion

Offline website promotion gives you more time to focus on income generating business tasks, instead of providing basic information to customers over the phone. With all the necessary information on your small business website, you can direct potential customers to your website and save yourself a few hours per week.

Let Your Website Speak For You

Sending potential offline customers to your business website to learn about your products/services will save you hours on the phone. Instead of taking calls from visitors enquiring about what your business does, most of your calls will be from targeted Internet customers willing to buy.

This allows more time to get your important business tasks done.

Why Are Business Cards A Great Form Of
Offline Website Promotion?

Business cards are a great way to network and build trust with potential customers.

How are you building trust?... If you make a good impression on someone you hand your business card to, they associate your business with your friendly personality.

If a customer passes your business card to a friend, that friend trusts your business is of high quality. This builds a sense of security because they have been referred to your business from a friend. That is why word of mouth advertising remains the most useful website promotion method.

Invoices, Flyers and Magazine Advertisements,
Are They Worthwhile?

Invoices/Letterheads

Invoices are low-cost for your business but unfortunately most people pay little attention to your invoice design. It is worth putting your website URL on the invoice just in case your customer didn’t realize you have a website, but they are not likely to hand out their invoice as a referral to friends.

Flyers Or Leaflets

Flyers are considered irritating by many people these days. Even at business exhibitions, flyers are thrown in the trash and you find yourself wondering why you wasted your time. A flyer can hold a lot of information, however you will attract more serious customers by passing on your business card.

Magazine Or Newspaper Advertising

Magazine advertisements are expensive and continually being ignored like flyers. Most magazines fill every inch of the page with advertising, so your business advertisement is lost in the crowd. You can get more value for money by purchasing online advertising instead.

Sponsorships, A Big Winner

Sponsorships offer you a way to advertise your business and provide a benefit to your community with more control over what you choose to pay.

How?... You can negotiate your terms of sponsorship.

You may want to place place your logo/website URL on a team’s uniform after you purchase it for them. Or you could make a donation to the local theatre and arrange your logo/website URL to be displayed in the foyer.

To get the most from sponsorships as an offline website promotion method, make sure you include your website URL. You will attract much more business than simply providing your logo on its own.

Making An Impact With Promotional Products

The right promotional product will be remembered by customers for years to come. To name just a few promotional products:

• Frisbees
• Coozy/stubby holders
• Beach Towel
• Footballs

“What Makes A Great Promotional Product?”

The ideal promotional product will attract attention from many people with leverage. It will need to be useful and be seen in group activities.

For instance, a Frisbee will find its way into many hands at the beach. A football will be handled by numerous people at the park. Or a cozy/stubby holder will be noticed by friends at a party or barbeque.

The idea is to give your promotional product to one person, but the product attracts the attention of many people. That way you can reduce your costs by handing out less items but increase your exposure.

Offline Website Promotion Improves
Your Online Performance

If you thought offline methods of promoting your business would only bring offline customers, think again. The more visitors that come to your website, the more attention you will receive from the search engines. The longer visitors stay on your website, the more important your website will become to search engines.

As a result, your website ranking improves and that brings more visitors to your website. It is all part of the visitor building circle that provides you with more business .